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Dublin, Oct. 09, 2019 (GLOBE NEWSWIRE) -- The "Build a West Africa Presence" country profile has been added to ResearchAndMarkets.com's offering.
Slowing growth in large, established markets such as China and Europe is prompting MNCs to raise sales in emerging markets, including West Africa- However, MNCs find that most markets in the region are too small to justify a direct presence in each- To compensate, MNCs attempt to scale their sales by relying on a local team or distributor to sell into several other markets- But West Africa's fractured set of markets and myriad operating challenges frustrate MNCs' ability to effectively enter new markets and grow sales region-wide- MNCs need to deepen their understanding of the region's complexity, which will allow them to assess which channel models will be most effective in each West African market- Then they will be able to assess how they can utilize these chosen channel models to scale their operations across the region.
What you will learn
What you will receive
Key Topics Covered:
Understanding West Africa's Complexity
Determining the Optimal West Africa Distribution Model
How to Scale Presence Across West Africa
Case Study: How One MNC Overhauled Its Regional Presence
For more information about this country profile visit https://www.researchandmarkets.com/r/sdaxe4
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