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Dublin, Sept. 18, 2019 (GLOBE NEWSWIRE) -- The "Greater Southeast Asia Gamer Segmentation Study 2019" report has been added to ResearchAndMarkets.com's offering.
What you'll learn from this report:
The Greater Southeast Asia Gamer Segmentation Study provides the first comprehensive look at who Chinese gamers are.
The report provides a comprehensive look at who gamers in the Greater Southeast Asia region really are, and the gamer motivations driving the region's major trends, such as esports. Greater Southeast Asia in this report includes Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and China Taiwan.
Why gamers play is as important as what they play and how much, and is critical to understanding them as gamers - and as consumers. Understanding how gaming preferences, motivations, and demographic variables group together enables targeting those segments with more precise marketing messages and acquisition channels. Fine-tuning player targeting is all the more important in the increasingly competitive gaming landscape.
This report brings together our expertise built on 17 years of analysis in the Asia games market with study partner Quantic Foundry's Gamer Motivation Model and data science methods to produce a first-of-its-kind, in-depth study into the motivations and behaviors of gamers in GSEA. The study also resulted in proof that esports is not a bubble in GSEA.
Key takeaways from the analysis:
The report surfaced seven distinct gamer segments:
The study shows behaviors and spending around gaming, esports, cybercafe, live streaming, and more, such as:
Key Topics Covered:
1. Executive summary
2. Gamer segments overview
3. Explaining the gamer motivation model
4. Gamer segments
5. Country profiles
7. Gaming behavior
8. Gamer segments and esports
9. Gamer segments and cybercafes
10. Appendix and methodology
11. About the publisher
For more information about this report visit https://www.researchandmarkets.com/r/nq81dm
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