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Dublin, Feb. 11, 2019 (GLOBE NEWSWIRE) -- The "Europe Cross-Border B2C E-Commerce 2018" report has been added to ResearchAndMarkets.com's offering.
Europe Cross-Border B2C E-Commerce 2018, provides detailed information on the continued growth of cross-border online shopping in 20 countries of Europe.
The share of online shoppers in Europe making purchases cross-border increased by more than 10 percentage points over the past 5 years, reaching more than four in ten digital buyers in the EU, and above 50% of the overall region's online shoppers, according to data cited in the report. The main motives for buying from out-of-country sellers included finding better deals and products or brands not available at domestic shops. At the same time, payment security and lack of clarity regarding total costs of fees and duties were the top two concerns of Europe's online shoppers when buying cross-border.
Fashion and electronics were the leading product categories bought online by Europe's cross-border shoppers last year. Books and other media products shared the third rank with cosmetics and perfumes, with some variance among the countries covered in the report. Also the top destinations for cross-border online shopping varied by country, with China, the UK, the USA and Germany named most frequently as the countries purchased from.
Although large international players such as Alibaba, Amazon, eBay and Wish are among the main beneficiaries of the cross-border E-Commerce growth, smaller European companies are also grasping the benefits of online exports. According to a survey of EU companies cited in the report, the share of E-Commerce enterprises selling cross-border within the region was relatively consistent across the company sizes, with only a one percentage point difference in cross-border E-Commerce sales penetration between small and large online sellers.
Online shoppers in Europe increasingly purchase outside home nation
The lure of products not available through domestic sources or a price advantage elsewhere has led to a double-digit increase of cross-border online shopping over the past five years. The report indicates that while security of payments information and question of duties involved remain as concerns, nearly half of Europe's online shoppers have made a cross-border purchase.
China and USA among top destinations of Europe's online shoppers
The leading destination for cross-border purchases varies by country, but overall, the online merchants based in China, the USA, UK and Germany received the most traffic, with Alibaba, Amazon, eBay and Wish as popular portals. The top items purchased cross-border in Europe were apparel and electronics, with books or other media tied with cosmetics/fragrances for third place, according to sources cited in the report.
European online sellers also join in cross-border E-Commerce
Europe-based online merchants of all sizes also have recognized the potential of cross-border sales and attempt to limit the dominance of the global giants of E-Commerce. A survey of online sellers in the EU summarized in the report shows that cross-border sales penetration is essentially the same for large and small enterprises.
Questions Answered in this Report
For more information about this report visit https://www.researchandmarkets.com/research/dl84kd/europe?w=12
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