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CST: 25/06/2019 21:13:00   

DivaCup Introduces New Menstrual Cup Size - Model 0

71 Days ago

DivaCup continues to revolutionize the period industry with inclusive sizing for those new to periods

Kitchener, ON, April 15, 2019 (GLOBE NEWSWIRE) -- Diva International Inc. (Diva), a Certified B Corporation and the global leader in menstrual cups, continues to revolutionize the menstrual care industry, with the launch of its new menstrual cup, Model 0. Targeted to those 18 years old and under, the all-new Model 0 joins DivaCup’s robust and inclusive set of menstrual cup options, which are currently available in sizes Models 1 and 2.

Diva recognizes that growing up isn’t always easy and has added Model 0 to its lineup to continue to empower everyone with the self-knowledge needed to respect their bodies and love their flow. Like other DivaCup menstrual cups, Model 0 is a reusable bell-shaped menstrual cup that is made of 100 percent medical grade silicone without latex, dyes, rubber, plastics or BPA. Model 0 holds up to 0.5 fluid ounces (17 milliliters) of menstrual fluid, making it an economical, eco-friendly and leak-proof option for teens to enjoy busy school days, sports, activities and overnight sleepovers worry-free.

“The launch of the new DivaCup Model 0 brings a lot of excitement to our organization. When we started, we wanted to create a better period experience with more choices for everyone,” says Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. “We’re thrilled that we can now offer an additional option for our consumers 18 or under, for their first and every period.”    

Creating an Inner Revolution

In conjunction with the introduction of Model 0, Diva also launches a new campaign – the Inner Revolution. The Inner Revolution puts the call out to create more positive conversations around periods, while raising awareness about alternative menstrual products. A much needed and important intervention, as the average person will use over 11,000 disposable, one-time-use menstrual products in their lifetime. In addition to the Inner Revolution campaign, Diva has also evolved its packaging, using materials that are 100 percent recyclable.

“We’re dedicated to championing those who have a period and that includes those who are just starting. In fact, this younger generation is more open about the topic of periods and conscious about the products they use for personal care more than ever before,” states Chambers-Saini. “We get so much satisfaction hearing our customer testimonials, which reinforce that many feel DivaCup revolutionized their menstrual cycle. After all, that has always been our goal ever since we started the DivaCup brand.”

Diva has been a leader in the reusable menstrual care category for over 15 years. A homegrown business founded by a mother and daughter team, the DivaCup has a loyal base of followers, dedicated to making a change in how society addresses period care. Eco-friendly, reusable and wearable for up to 12 hours, the DivaCup continues to provide modern menstrual products that make a difference to the user and the environment. The DivaCup is suitable for all levels of activity, from sports to sleep, providing a comfortable and convenient way to address the menstrual cycle.

DivaCup Model 0 (MRSP $39.99) is now available in major retailers across Canada. In the United States, it is available through online retailers such as Walgreens.com and Amazon.com. To learn more about the DivaCup or where it is sold, visit www.divacup.com

 

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About Diva International Inc.

Diva International Inc., maker of the DivaCup, revolutionized the international menstrual care industry in 2003 by being the first-to-market menstrual cup brand, making it a category leader. The DivaCup is the eco-friendly, cost-effective and leak-free way to experience total period comfort. DivaCup’s mission is to champion period enlightenment by creating a better period experience for everyone. In addition to product innovation, Diva works to invest knowledge, time and resources in educational, community and international organizations that offer health care, empowerment and menstrual health education around the world.

Attachments

Sophie Zivku, Communications Manager
Diva International Inc.
519-896-8100 ext. 206
sophie@divacup.com

Alyssa Acorn
Cohn & Wolfe
647-259-3304
alyssa.acorn@cohnwolfe.ca

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