CST: 30/06/2016 07:20:18   

greyhealth Group Acquires The Lathe

145 Days ago

Adds Leading-Edge Mobile Capabilities to Portfolio of Services

NEW YORK, NY --(Marketwired - February 05, 2016) -  greyhealth group ("ghg"), a leading healthcare communications services company, has acquired The Lathe, a New York-based digital design and development company focused exclusively on helping healthcare organizations utilize technologies to connect patients, caregivers, and professionals. Terms of the deal were not disclosed.

"At ghg, we are obsessed with uncovering solutions that improve healthcare. We believe communication is the cure to help people make better decisions, adopt positive behaviors, adhere to treatment and practices and lead healthier lives," said Lynn O'Connor Vos, chief executive officer of ghg. "The Lathe is on the cutting edge of mobile solutions that make a meaningful difference in a patient's life, applying usable information in healthcare to mobile applications. We welcome The Lathe to the ghg family. Together we can build on our mutual passion for effective communications to drive better health outcomes."

Founded in 2003, The Lathe has worked with many of the largest pharmaceutical and medical device companies in the healthcare industry with its unique approach to digital development. The Lathe focuses first on native mobile applications and builds other experiences to support mobile. Critical to The Lathe's success has been its ability to navigate new technologies and regulations to bring new applications to the healthcare marketplace.

"We are a mobile-first entity. We see a world where mobile is the primary digital access tool for healthcare. Most developers design websites first and convert that experience into mobile experiences. We believe that mobile will be the primary access point for healthcare solutions, so we design mobile experiences first and then adapt to other digital formats," said Seth Perlman, president of The Lathe.

ghg has a long history of leading-edge digital and mobile development in the healthcare industry, developing digital solutions for a variety of clients. ghg was a founding partner of Text4Baby, the first free health text messaging service in the US for pregnant women and new mothers, leading the website strategy and creative for this groundbreaking service. ghg also maintains a network of strategic partnerships and investments that help drive digital innovation, such as its relationship with IBM Watson. ghg was the first digital health agency partner to partner with Watson in the summer of 2015, and has since also become a Design Partner for Watson Health. The newly combined forces of The Lathe's deep mobile excellence and ghg's record of innovation will allow the organization to take mobile and digital solutions to new levels in healthcare. 

"The healthcare industry is at a critical juncture. It has lagged other industries in terms of adopting new technologies, but the cognitive era is here and that is accelerating adoption of new technologies and approaches in healthcare. We believe communication is the key to unlocking behavior change. The Lathe understands that and by bringing them into the ghg family, we are better positioned to deliver innovative solutions to our clients and realize the promise of communications driving better health outcomes," said Lynn O'Connor Vos, CEO of ghg.

The Lathe will operate as a wholly-owned subsidiary of ghg and maintain its current office in New York. As part of the ghg family, The Lathe will continue to work independently with its clients and also begin to work in conjunction with ghg's application development team to jointly build solutions for select ghg clients.

About greyhealth group

ghg | greyhealth group) is a global healthcare communications company capable of driving every aspect of healthcare communication. Headquartered in New York, with offices in North America, Europe, and Asia-Pacific, ghg works with leading companies to build world-class healthcare and pharmaceutical brands among medical professionals and consumers, with a unique storytelling approach that covers print, digital and television broadcast media, medical education, public relations, sales force presentations and managed access strategies. ghg is a wholly-owned member of WPP, a global provider of advertising, branding and marketing.

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@GreyHealth