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CPXi's Programmatic Marketplace Division Doubles Down on Its Commitment to Viewability as an Evolving and Important Metric
NEW YORK, NY--(Marketwired - Jan 7, 2016) - bRealTime, the preferred programmatic marketplace connecting the highest quality publishers with sophisticated media buyers, today announced it has been named to Integral Ad Science's Certified Viewability Partner Program. Integral is the leader in quantifying digital media quality, and bRealTime's program membership is a strong signal to media buyers that it is prepared to transact based on discrepancy-free viewability measurement, alleviating operational challenges.
"The ability to trade on viewable impressions has become a 'must have' in servicing today's digital media advertisers. We have worked with Integral Ad Science for a number of years now and we have always been impressed by their commitment to providing media buyers with a safe and reliable ecosystem. We are thrilled to take our partnership to a new level in becoming an early member of their Certified Viewability Partner Program," explained bRealTime VP of Ad Operations, James Faherty.
Once included in the Certified Viewability Partner Program, media sellers gain increased operational efficiency, which ultimately creates a relationship with their advertisers that is based on trust and effectiveness.
"We are excited to welcome bRealTime to our program, and we look forward to continuing to help unify the digital advertising industry," said Scott Knoll, CEO Integral Ad Science.
Traditionally, media quality measurement relies solely on either the advertiser side or the publisher side, resulting in discrepancies of up to 20 percent. Discrepancies lead to significant issues for both sides of the sale, including transacting, planning and optimizing on quality media. Joining the partner program removes these issues by providing a single, accurate, discrepancy-free number on which both sides agree. Integral is the only third-party advertising verification company that is able to measure and report based on a single number.
To learn more about the Integral Ad Science Certified Viewability Partner Program, please visit www.integralads.com/about/viewabilityprogram/.
bRealTime is a preferred programmatic marketplace, connecting the highest level of quality publishers with sophisticated media buyers. Leveraging industry-leading technology, extensive integration capabilities, and over a decade of experience we are able to deliver efficient solutions to supply and demand-side partners at scale. bRealTime is a division of digital media company, CPXi. Learn more at www.bRealTime.com
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.
Dir. Of Marketing