CST: 28/10/2016 07:10:47   

ZenFone Zoom Brings New Era of Mobile Photography to B&H

282 Days ago

Mobile News: Asus ZenFone Zoom, Sporting a 10-Element HOYA Lens Which Makes It the Thinnest Smartphone With 3x Optical-Zoom, Is Now Available for Pre-Order at B&H

NEW YORK, NY --(Marketwired - January 20, 2016) - Mobile photographers, rejoice! ASUS has released its latest offering of ZenFone-brand smartphones, the photo-friendly and aptly-named ZenFone Zoom. Billed as the world's thinnest smartphone with 3x optical zoom capability, the Zoom features an innovative periscopic mechanism that makes its optical zoom capability and ultra-slim, award-winning design possible.

Behind the Zoom's DSLR-worthy camera is a highly sophisticated 10-element HOYA lens arrangement that includes aspherical and prismatic glass lenses -- all used to maximize incoming light and make the 3x optical zoom possible. A bevy of other shoot-and-capture features are also built-in, including super-fast laser focus, dual-LED flash, 12x total magnification, and much more.

ASUS ZenFone Zoom ZX551ML 64GB Smartphone


  • GSM / 4G LTE Capable
  • North American Variant
  • Rear 13MP PixelMaster Camera + 5MP Front
  • 3x Optical Zoom Lens with OIS
  • Manual Camera Controls + Laser Autofocus
  • 2.3 GHz Z3580 Quad-Core CPU
  • 64GB Storage Capacity + 4GB of RAM
  • 5.5" 1920 x 1080 TFT LCD Display
  • Corning Gorilla Glass 4
  • Android 5.0 Lollipop

Not content with merely bolstering the camera to DSLR-level status, ASUS also made sure to equip the Zoom with all the specs that have made the ZenFone brand such a favorite among consumers. Housing a 5.5" IPS capacitive display with a 1920 x 1080 native resolution, the Zoom enables you to enjoy your optically-enhanced shots (and other content) as they were meant to be seen -- in Full HD. Beneath the hood is an equally impressive setup, including a flagship-worthy 2.3GHz Intel® Atom™ quad-core processor that's backed by 4GB of RAM, 64GB of built-in storage, and a powerful 3000mAh battery that can be charged to 60% in less than 40 minutes. Now, add in SonicMaster 2.0 technology for enhanced sound quality, a microSD slot that supports cards up to 128GB, GSM 4G LTE connectivity, Bluetooth- and NFC-compatibility, and the ZenFone Zoom looks like a smartphone that can do (and shoot) it all.

Read more about the ASUS Zenfone Zoom at B&H Explora blog


About B&H Photo Video

As the world's largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years. 

Latest Trending Technologies

Virtual Reality: http://www.bhphotovideo.com/c/browse/360-spherical-virtual-reality-production/ci/29185/N/3705627361

Drones: http://www.bhphotovideo.com/c/browse/aerial-imaging/ci/27989/N/3765401970

Smart Watches: http://www.bhphotovideo.com/c/buy/smart-watches/ci/24033/N/3957447224

Customers making purchases on the B&H website can now make a split payment with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

Many items can now be ordered online and picked up at our NYC Superstore. Add any qualifying items to your shopping cart and select STORE PICKUP. You will then have an opportunity to indicate who will be making the pickup, if it is someone other than yourself. You'll receive an email (up to 45 minutes) after completing your order, indicating that your order is ready for pickup at the B&H SuperStore.

The B and H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest technology gear.

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Michael Smith
B&H Photo Video