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NEW YORK, NY --(Marketwired - March 04, 2016) - Have you ever sat in a classroom, conference room, on the bus or on the subway and paused to look around at all the Apple products in use? Have you ever felt astonished at just how big a role MacBooks and iPhones and iPads play in our lives?
There's a very clear reason for Apple's prominence, and it goes way beyond a mere branding success. According to Forbes, Apple ranks as the world's most valuable brand and is worth approximately $145.3 billion. Simply put, Apple has made a point of being everywhere.
But what makes Apple, Apple? And what can we learn about branding from Apple's success story? As best we can tell, the things that most closely define Apple are the things we at RosettaBrand champion with pride: Simplicity. Innovation.
Vice President, RosettaBrand