CST: 28/10/2016 05:12:53   

Varick Media Management Partners With AdsWizz

213 Days ago

Partnership Offers Access to Premium Digital Radio Inventory

NEW YORK, NY--(Marketwired - Mar 28, 2016) - Programmatic advertising company Varick Media Management announced today the addition of AdsWizz to its digital audio stack. eMarketer predicts that the number of digital audio users will grow to 184.8 million by 2018, up 14% from 2014. Varick's partnership with AdsWizz will supply Varick with an audio-centric solution to efficiently buy digital audio inventory and provide advertisers with new ad formats and targeted access to premium publishers.

"There has been a lack of fully automated, programmatic software options in the industry, which has limited digital audio buying and made it time consuming," said Jim Caruso, Senior Vice President of Product Strategy at Varick. "Our integration with AdsWizz will now allow us to programmatically transact digital audio buying for our clients in an easy and effective way."

Digital audio advertising allows for many unique advantages, especially when combined with the data and insights afforded by programmatic. These benefits include:

  • An environment where the ad is the single focus and native to a user's experience
  • It's complementary to the rise of mobile as users are primarily streaming radio from their mobile devices
  • A personalized experience with the ability for users to curate their listening options
  • Easily accessible premium inventory from dozens of digital audio publishers
  • Targeting based on radio channel category such as news, rock, pop, etc.

Varick now has access to AdsWizz premium publishers' audience via AdWave, AdsWizz's global digital audio ad exchange. Additionally, Varick can place buys directly with digital audio publishers via programmatic guarantee. "We're thrilled to partner with Varick to further advance the rise of programmatic in digital audio," says Alexis van de Wyer, CEO at AdsWizz. "Varick's appetite for innovation and expertise in programmatic makes it a well suited partner for AdsWizz."

AdsWizz joins Varick's list of audio partnerships, which includes Triton Media and Jelli.

About Varick Media Management
Varick Media Management is a programmatic advertising company servicing brands and agencies with proprietary campaign management software, Alveo. This platform enables marketers to build data-driven creative assets, buy across multiple inventory and data sources, and measure campaign performance through a single interface. Varick's service rests on three pillars for programmatic success: a world-class technology platform, transparency into all aspects of campaign deployment and optimization, and a full-service trading practice that leverages data science to drive campaign results.

About AdsWizz
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world's most prominent ad networks, agencies, and digital audio publishers.

Maribel Henriquez
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