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Centralized Application Eliminates Disjointed Promotions, Reduces Costs, and Ensures Continuity Throughout the Customer Journey
BOSTON, MA and NEW YORK,NY --(Marketwired - January 18, 2016) - OneView Commerce, the retail industry's leader in digital transformation in the store, today announced general availability of the OneView Promotions Engine for its Digital Store Platform. The cloud-based solution delivers promotions across all channels based on campaigns designed for online, voice, store or any combination.
Making the announcement at the National Retail Federation's Annual BIG Show being held Jan. 17-20 in New York City, OneView Senior Vice President of Global Delivery, Lexy Johnson said, "Retailers with disparate systems and processes typically are running promotions that are inconsistent among channels, resulting in costly and ineffective marketing campaigns. In an omnichannel environment, the lack of a centralized promotions engine has the potential to weaken the retailer's brand by confusing customers with offers that don't support the customer journey. OneView developed the solution in conjunction with its customers-leaders in the omnichannel revolution-who agree that, while not all promotions will fire in every channel, a centralized engine is the only way to ensure delivery of a consistent customer experience."
OneView's cloud- and SOA-based Promotions Engine is a continuation of the company's omnichannel mission to digitize the store and is designed to work with its partners' customer analytics and marketing applications. The solution can be installed in conjunction with OneView's Digital Store Platform or as a standalone module that is integrated with legacy applications.
OneView is demonstrating its Promotions Engine as well as it newly released Inventory Management module in booth 1403 at the BIG Show.
About OneView Commerce
OneView Commerce is a pioneer in digital transformation, helping multi-national retailers implement successful cross-channel strategies. The company's Digital Store Platform combines standard functions such as point of sale, line busting, and end-to-end cross-channel solutions, capturing and delivering content across every channel. This digital transformation enables the exchange of vital store information between all parties to immediately impact sales, business operations and the customer experience. E-Plus Gruppe, Discount Tire Corporation and Travis Perkins plc are among the global retailers revolutionizing their store operations with OneView Commerce. www.oneviewcommerce.com, Twitter: @oneviewcommerce.
OneView is a registered trademark of OneView Commerce. All other trademarks belong to their respective companies.
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