CST: 24/07/2016 05:43:24   

Media Advisory: #LiftHerUp This International Women's Day

143 Days ago

Plan International Canada to Launch an Interactive 3D Installation for Girls' Rights Awareness

TORONTO, ON --(Marketwired - March 02, 2016) -  In celebration of International Women's Day on March 8, Plan International Canada is launching the "Lift Her Up" campaign to create a conversation about the very real impact that words can have on girls' power and potential as they become confident women who will stand up for their rights and the rights of others. Media are invited to join Plan International Canada to discover the impact of how words can lift girls up.

The one-day "Lift Her Up" installation, located at the Toronto Eaton Centre, involves 3D technology and a collective social voice to lift up a holographic image of a girl. We are asking everyone -- men, women, boys and girls -- to use #LiftHerUp to send messages of empowerment, and each of those messages will affect the holographic girl in some way -- just as words and voices have an impact in the real world. When the voices and messages are positive and strong, the girl will rise and eventually stand tall. If the voices and messages are negative and discouraging, the girl will fall and eventually sit down. 

WHO

  • Caroline Riseboro, Plan International Canada President and CEO
  • Plan International Canada Youth Ambassadors

WHAT

  • 3D hologram #LiftHerUp installation

WHEN

  • Tuesday, March 8, 2016
  • Photo and interview opportunities between 11:00 a.m. - noon

WHERE

  • Toronto Eaton Centre, Level 1, outside The Gap (north end of mall, near Dundas Station)
  • 220 Yonge Street, Toronto, ON

**Please sign-in first with Toronto Eaton Centre Guest Services on the second level just above the fountain

Join our International Women's Day conversations online:

Plan International Canada

About Plan International Canada and the Because I am a Girl initiative

Founded in 1937, Plan International is one of the world's oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan International has only one agenda: to improve the lives of children. Because I am a Girl is Plan International's global initiative to end gender inequality, promote girls' rights and lift millions of girls -- and everyone around them -- out of poverty. Visit plancanada.ca and becauseiamagirl.ca for more information.

Find out more

To receive news about Plan International Canada, sign up for our media mailing list at plancanada.ca/media

Media contacts

Ogho Ikhalo
Senior Media and Public Relations Manager
Plan International Canada
T: (416) 920-1654 ext. 468
C: (416) 450-9374
oikhalo@plancanada.ca

Jennifer Ouellette
Consultant
Hill+Knowlton Strategies
T: (416) 413-4774
C: (647) 520-8593
jennifer.ouellette@hkstrategies.ca