CST: 01/07/2016 22:59:45   

Local Canadian Inventors Take on Industry Giants With Their Hi-Tech Smart Razor Handle

127 Days ago

A New Player Enters the North American Subscription Razor Blade Market

EDMONTON, AB --(Marketwired - February 25, 2016) -  Peter Konidas and Demetrius Bazos -- two Canadian entrepreneurs and inventors from Edmonton, Alberta, have created the world's first Smart Razor Handle called the PHI Razor™.

The PHI Razor™ has 3 design patents and 1 ornamental patent pending and will début on February 26th, 2016 with its launch on the global crowd funding platform Kickstarter.

The idea was one developed after years of thinking and conceptualizing. It became an obsession to improve the shaving experience. They put pencil to paper, designed, and personally manufactured workable prototypes, testing and retesting them to perfect the new razor they had created. The concept was a simple one: create a hi-tech handle that would assist the blade in its function, give the user more control of the shave and reduce consumer waste by creating an upgradable handle that could be restyled to adjust to the user's changing tastes, essentially bringing the razor handle to the 22nd century. It is a new type of shaving experience; it combines luxury, sophistication, and technology.

They have not only redesigned the shape of the handle to be more ergonomic and stylized, it contains an Intelligent Module Core™ which includes motion controlled pulsation adjustment to personalize the shave of the user, adjustable LED lighting to aid in precision trimming during the shave, also blade wear and battery level reminders.

"We understand that everyone's face and shave are unique to them. Why not be able to customize your shaver to suit your face and your personal style?" Not only are you able to customize the cut characteristics of the razor, you are able to change the look of the razor as well. The handle itself is crafted from Aircraft grade aluminium, and the grip is removable and can be replaced with a variety of material and finish options including anodized aluminium, carbon fibre, and titanium. There are even plans to offer silver and gold versions for the ultimate in luxury.

The PHI Razor handle will be available to early backers for $99 USD with numerous upgrade options available. They have also created a free razor blade subscription program to support the PHI Razor that will allow users to order on demand or by subscription, razor supplies at very economical prices. (See program for details)

The Founders:

Peter Konidas; An entrepreneur, graduate gemologist, and master fabricator. Peter has spent 20 years designing jewelry and working with the retail market. He has developed a true connection with the consumer and strives to provide them with creative and beautiful products.

Demetrius Bazos; An entrepreneur, and owner of a construction firm, a NACE Level 3 coating inspector, and a dedicated MAKER and tinkerer. He understands what it takes to complete complicated, logistically challenging projects and often creates tools and equipment when none exist to do the job.

Together they created the Axius Concept Group; a platform to bring to market the ideas they have had over the years.

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Image Available: http://www.marketwire.com/library/MwGo/2016/1/20/11G079582/Images/Phi_Razor_Two-a85947fdecef8ab383ecf4c14490744d.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/1/20/11G079582/Images/Phi_-_Rose_Gold-4cbcb1a505daab8db7887b8aeaf95f4e.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/1/20/11G079582/Images/Phi_-_Wood_Burl-85e93aa5e6af9a73830d41761e883ed8.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/1/20/11G079582/Images/Phi_-_multi-shot_with_brush-4ac60a19926c8123bea5871c81d64dcf.jpg
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Embedded Video Available: https://youtu.be/38VHcihT84o

Axius Concept Group
websites: www.axiuscg.com | www.PHIrazor.com
email: info@axiuscg.com
twitter: @thePHIrazor
instagram: thePHIrazor
Facebook: www.facebook.com/thePHIrazor