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TORONTO, ON --(Marketwired - March 02, 2016) - Keek (TSX VENTURE: KEK) (OTCQX: KEEKF) today announces that TriviaForGood™ will be launching its new mobile game on May 9, 2016, expected to be one of five contests between May 9th and July 3rd. A major promotional campaign starting with a full page advertisement can be found in the Cineplex Magazine in their March/April double issue. The TriviaForGood™ Cineplex marketing campaign will run across numerous Cineplex Inc. distribution channels including on screen and in-theatre, Interactive Digital Media Play Zones, Cineplex.com and Cineplex mobile. TriviaForGood™ will also be advertised on Tim Hortons T.V. in over 1850 locations across the country where it will be viewed by more than 20 million Canadians.
Each of the first five contests will feature a cash prize pool of not less than $100,000 for successfully answering the themed trivia questions over a four-day period, with twenty percent of the prize split among selected charity partners including Right to Play and Els for Autism Foundation. The new mobile app will be available for download through the Google Play Store or by going to the website triviaforgood.com and registering. Registration will be available on March 10th with the first contest clues to be released at 12:01 am on Monday, May 9th.
"We are absolutely thrilled to be launching the game in Canada," said Ronald Hulse, President of Trivia For Good Inc. "We are now delivering the fun of a popular trivia game, but for a significant cash prize while supporting charities, which is why we use the phrase 'Play for a Purpose,'" he added. "For sponsors, TriviaForGood™ makes smart marketing sense as it allows them to connect with and immerse consumers in an innovative and exciting new way," said Mr. Hulse.
Keek also announces a restructuring of the Social Trivia Division which spearheaded the TriviaForGood™ concept in July 2015. The Social Trivia Division will be rolled into a stand-alone private company (Trivia For Good Inc.). Keek will retain a non-controlling equity interest in Trivia For Good Inc. and both companies will continue to work together to foster growth of their respective brands while pursuing mutual opportunities for growth in the fields of audience aggregation, social content and video sharing.
The restructuring will allow both companies to seek funding independent of each other and build their respective brands while enhancing shareholder value. The private company will be led by Mr. Ronald Hulse, former Keek Board Member and former President and COO of Keek's Social Trivia Division.
"From a Keek perspective, this reorganization was the best way for us to support the growth of TriviaForGood™ as a stand-alone brand while devoting our full attention to the Keek integration with Personas.com," said Gerry Feldman, Director of Keek.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.
Forward looking statements:
The information and statements in this news release contain certain forward-looking information relating to the timing and roll out of the TriviaForGood app, including related products, contests, prizes, and third party involvement. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Keek's forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Keek undertakes no obligation to publicly update or revise any forward-looking information.