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Partnership Enables Index Exchange Customers to Take Viewability, Fraud, Brand Safety and Clutter, Into Account on Transactions
NEW YORK, NY --(Marketwired - January 29, 2016) - Index Exchange, the principled exchange for publishers, today announced it has partnered with Integral Ad Science, the leader in quantifying digital media quality, to expand access to quality demand and provide publishers with greater transparency into their media.
Integral Ad Science works with more than 1,000 advertisers, including many of the Advertising Age's Top 100 Global Advertisers, and represents holistic media quality. The company works to ensure it is combatting some of the biggest threats in the industry, including low viewability, ad fraud, and brand safety risk, across display, video, and mobile.
"We're excited to partner with Index Exchange and applaud their commitment to quality," said Harmon Lyons, VP of Business Development, Integral Ad Science. "Discrepancy-free viewability data is easier to act on, ensuring Index Exchange and their publishers are able to offer their advertisers a complete view of the inventory in order to make more effective campaign decisions."
Today's partnership enables Index Exchange to deploy a pixel from Integral Ad Science that provides full visibility into media quality on its exchange. Index is then able to share that information with its publishers, so that both parties are able to quantify, measure, and optimize accordingly. Integral's ability to provide discrepancy-free measurement makes sure both buyers and sellers see the same numbers when optimizing, trafficking, or transacting on viewability.
"Working with Integral Ad Science reaffirms Index's principles; to provide our customers with the highest quality demand from the most trusted sources," said Andrew Casale, President and CEO at Index Exchange. "There is a very strong alignment between our offering and Integral's business. Bringing the two companies together is a natural evolution to meet the industry's demand for more efficient and transparent digital advertising."
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, and Singapore. Learn more at www.integralads.com.
About Index Exchange
Index Exchange (www.indexexchange.com) provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real-time. Formerly known as Casale Media, Index equips enterprise-level sellers with custom-architected solutions, fully transparent sell-side management technology, and access to the latest in technical knowhow for programmatic demand while still ensuring the highest in brand-safe creative standards by ensuring humans-level review for all proposed campaigns.
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