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Index Exchange Expands Leadership Team to Accommodate Rapid Growth and High Demand From Industry for Superlative Solutions
NEW YORK, NY --(Marketwired - February 24, 2016) - Index Exchange, the principled exchange for publishers, today announced the appointment of Drew Bradstock to the leadership team as SVP of Product. Bradstock is widely recognized as an expert in the field and a sought-after speaker on programmatic direct, ad fraud, growing publisher revenue and related topics.
Before joining Index Exchange, Bradstock was Group Product Manager at Google, working in the DoubleClick division for five years. While there, he was responsible for publisher revenue growth and Real Time Bidding on the DoubleClick Ad Exchange. Prior to Google, Bradstock held a variety of roles at IBM, including Program Director, DB2 Management and Senior Product Manager.
"I joined Index because I believe in the mission, the product and the opportunity," said Bradstock. "Index is growing fast, but they're not losing sight of their core values -- publishers and principles first. That's always been the heart of the Index equation, and it's going to inform development of all products to come. My goal is to provide the marketplace with fully transparent, totally accountable alternatives and improvements to current tools, as well as entirely new products and capabilities."
Bradstock joins Index at a period of rapid and accelerating growth for the company, with 100 people added in 2015, new offices opened in San Francisco and London, and aggressive growth planned for 2016. "Job one is to provide the Index team and clients with products and services to scale. Growing fast only works if you grow efficiently and effectively -- speed is important, but never at the expense of quality," continued Bradstock.
"I'm delighted to announce that as part of our rapid expansion, Drew will be heading up our reimagined product team with the remit to create new suites of advanced solutions for our publishers and demand partners alike," said Andrew Casale, CEO of Index Exchange. "One of our goals is to open the market by responding to an increasing desire for more transparency and the data that comes with it, and then turning that data into knowledge. Drew is the perfect person to make that happen."
About Index Exchange
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
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