CST: 30/09/2016 15:16:58   

Dynamic Yield Personalizes Experiences for 500 Million Users per Month

190 Days ago

Unified Customer Engagement Platform Expands Globally, Doubles Team Size in 2015

NEW YORK, NY--(Marketwired - Mar 24, 2016) - Dynamic Yield, the Unified Customer Engagement Platform, today announced that it has personalized the experiences of more than 500 million users across the web, mobile and email. Dynamic Yield continues to expand its global footprint by serving industry leaders such as The New York Times, Europe's leading fashion retailer Lamoda, MakerBot, Liverpool Football Club and many more.

Dynamic Yield is the only platform that combines machine-learning-driven customer segmentation and marketing personalization in a single platform. With Dynamic Yield, marketers collect and aggregate customer data to create actionable customer segments in real time. Then, from the same platform, marketers instantly deploy advanced strategies around personalization, product/content recommendations, yield optimization and 1:1 messaging in any channel.

With Dynamic Yield, for example, an e-commerce marketer can automatically identify customer segments that behave differently on its site in terms of clicks, products viewed, products purchased and more. From the same platform, and without having to send segment information to any other systems or vendors, a marketer can use machine learning to automatically tailor different experiences to these segments including:

  • Delivering segment-specific homepages with relevant messaging;
  • Automatically altering the page layout on the category & product pages to yield the highest performance;
  • Customizing product recommendations based on individual preferences;
  • Delivering unique customized real-time messages & overlay notifications, with messaging tailored to their behavior;
  • Personalizing the mobile app experience & driving consistency with the web experience; and
  • Emailing personalized product & content recommendations.

"Dynamic Yield has provided a huge value to my team," said MakerBot Marketing VP Colby Dennison. "We have achieved a strong ROI through cart-abandonment optimizations and have made our homepage more productive at driving leads and sales. My marketing team feels a much greater sense of ownership in our website experience and can make changes quickly outside of development cycles. And the Dynamic Yield team has consistently gone above and beyond to help us leverage their platform and grow our e-commerce business."

"True personalization requires a platform that not only aggregates customer information but also makes it actionable," said Dynamic Yield CEO Liad Agmon. "Marketers are frustrated with vendor proliferation and point solutions in personalization. Each point solution has only a partial view of the customer, so the results are always subpar. Driving customer segmentation and marketing personalization from the same platform is the only way to make the personalization workflow efficient and manageable. As a result of our platform, many of our customers have generated an ROI greater than 10X within the first year of use."

In 2015, Dynamic Yield doubled its workforce to more than 100 -- including 50 in research and development -- and opened offices in London, Munich, Boston and Toronto.

This story appeared first in Adotas.

About Dynamic Yield
Dynamic Yield's unified customer engagement platform helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company's advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, product/content recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 500 million users globally and counts industry leaders like The New York Times, Europe's fashion leader LaModa, MakerBot & Liverpool Football Club among its many customers. Based in New York, the company has more than 100 employees in eight offices worldwide.

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Bill Brazell
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