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NEW YORK, NY--(Marketwired - Mar 22, 2016) - Today, Conductor announces its next generation, global Adobe Analytics integration and new competitive intelligence technology.
With these capabilities, marketers can pull their content story together -- from competition to conversion -- in a simple, comprehensive view that's designed to accelerate content ROI.
Adobe + Conductor: A Comprehensive View of Content Opportunities and ROI
Integrated together, Adobe and Conductor empower marketers to get more customers on their sites, and convert them more efficiently once they're there.
"Put together, analytics and organic marketing insight answers hundreds of questions that directly impact marketing ROI," says Seth Besmertnik, Conductor CEO. "With the global Conductor and Adobe integration, our customers know what content they need to create to increase revenue in each international market. They know how to convert customers on any device, because they understand the intent that drives their search."
With global and local support for Conductor's core capabilities like Content Insights and Content Mapping, marketers can create targeted content that gets more qualified buyers through their customer journey for each international market.
"Our Adobe and Conductor integration gives us a better and more comprehensive understanding of our online performance," said Steven Bush, VP of Search at Citibank. "Adobe gives us important metrics like visits and page numbers, but it's Conductor that pulls that story together."
A Global View of Content Competition with Precision Targeting by Location, Search Type, and Device
Conductor's Competitive Market Share gives the full context of your competitive landscape by region, device, and search result type, and helps you launch a counter-campaign with targeted content.
With Competitive Market Share, marketers can discover known and unknown competitors, and tailor their content to take over top search spots for different regions, result types, and devices.
"Conductor shines light on our competition and helps people understand the impact that best practices can have in driving a greater share of traffic," said Chris Hall, Senior Manager, Technology and Online Media at U.S. Soccer Federation. "Seeing your competitors in Conductor allows you to understand how others competing with you for traffic are positioning their content."
Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.
Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor's forward-thinking customers include global brands like Citibank and FedEx, emerging leaders like Birchbox and Munchkin, and leading agencies like iProspect and Acronym.
Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized by Crain's Best Places to Work in America for six years running.
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Senior Manager, Content and Product Marketing