CST: 24/07/2016 21:31:02   

CeBIT Premiere: New App-Based, CRM-Cloud Solutions for Small Companies

146 Days ago

CAS Software Presents CRM Highlights for More Customer Centricity

KARLSRUHE, GERMANY--(Marketwired - Feb 29, 2016) - CAS Software AG to unveil new customer-centric solutions for relationship management. You can expect to see the new app-based, CRM-Cloud solution for small companies based on CAS SmartDesign® Technology. Widely recognized as a powerful and flexible CRM solution, CAS genesisWorld has gained a number of new features with this release which will help SMEs to further improve their competitive advantage. In addition, manufacturers of variant-rich products can discover how they can use the CAS Configurator Merlin to bundle their product knowledge and make time savings of up to 90% on creating customer quotes. You can visit CAS Software AG and their partners from March 14 - 18, 2016 on stand A28 in hall 4 at the CeBIT in Hannover.

CeBIT visitors will be the first to experience the new app-based, CRM-Cloud solution live: "What we're talking about here is a smart solution which has been designed specifically for small, and in particular, customer-oriented companies. These companies often require a CRM solution which offers them intuitive operation, flexibility, and increasingly, data storage they can trust -- all for a reasonable price -- regardless of the platform. Our goal is to impress and delight these small companies with fascinatingly simple CRM software which was "Made in Germany" and which offers them the best price-performance ratio on the market, combined with certified data protection criteria. Data is stored exclusively in German data centers according to German data protection regulations where it is also protected from any unwanted, third-party access", explained Martin Hubschneider, CEO, CAS Software AG.

Mobile CRM based on SmartDesign ® Technology
The worldwide unique SmartDesign® Technology is the common thread weaving all the company's solutions together, from the mobile solutions based on the CAS genesisWorld complete solution through to the latest CRM-Cloud applications for small companies. This technology enables users to switch seamlessly between iOS, Android or Windows devices when working on or offline. And what's more in the interests of achieving the optimal user experience, the apps can be grouped together and customized to suit individual user requirements.

CAS genesisWorld x8 preview
The eagerly-awaited release of the new x8 version of CAS genesisWorld is scheduled for spring 2016. Generally recognized as a complete CRM solution, pundits expect to see a number of exciting new features like intelligent full-text searching also known as SmartSearch 3.0. This technology has revolutionized searching in both CRM and xRM systems and provides users with super-fast search hits while they are entering their search query, similar to Google search. All of your CRM data is included in the search as well as the content of both Word and PDF documents. Companies can adapt the search criteria to suit their needs in the new version.

Dynamic analysis and filter options in the Cloud now include Microsoft Office integration
The Web variant of CAS genesisWorld offers new reporting options, for example, you can now dynamically create all your analyses of customer and project data using drag & drop to form pivot tables. Filter options have been extended and now form the basis of customer-oriented communications in letter and e-mail correspondence. Additionally, other key professional functions have been added to the areas of: project, sales, and service management ensuring smoother processes, better resource planning and the efficient recording of working time and expenses.

Product configuration bundles your product knowledge
The unique market combination of leading CRM solutions in the form of CAS genesisWorld and the product configurator CAS Configurator Merlin ensure a consistent sales process that can yield up to 90% time savings when creating customer quotes for variant-rich products. For example, in the area of mechanical and plant engineering, the configurator can ensure that comprehensive product knowledge is stored, documented, edited and augmented centrally. Enabling companies to stay agile, accurate and fast when making regional changes to their product portfolios.

International use
With a partner network in more than 30 countries, software available in 11 languages and Unicode capabilities, CAS products are already fit for use at a global level.

CAS Software AG and partners at CeBIT 2016
Hall 4, stand A28

About CAS Software AG
CAS Software AG was founded by Martin Hubschneider and Ludwig Neer in 1986. Today, the company develops software solutions with "a passion for Customer Centricity" and has become the German CRM market leader for small and medium-sized enterprises. A reputation further bolstered by its pioneering solutions in the area of xRM -- the all-round customer relationship management for the next generation. The product portfolio includes CRM applications, xRM solutions and tailored industry solutions. Companies and organizations benefit from these solutions by forming successful and sustainable business relationships which make better use of corporate knowledge while increasing employee efficiency. More than 250,000 users work with CAS Software products on a daily basis.

The CRM and xRM experts from Karlsruhe are actively involved in many research projects at both national and international levels. The company has received many awards for its innovative products and its contributions to the SME sector, some of which include the "Employer of the Year" prize from the national TopJob competition and overall winner of the Top100 competition as "Innovator of the Year".

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Press contact
Alexander Dupps
Press Officer
Phone: +49 - 721 - 9638-782
E-mail: presse@cas.de

CAS Software AG
CAS-Weg 1 - 5
76131 Karlsruhe
Germany
www.cas-crm.com

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