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TEL AVIV, ISRAEL--(Marketwired - Jan 13, 2016) - If a push notification could get you in a romantic mood, at just the right time, could it help with things like making a baby? A new app called Fruitful Way is scientifically helping couples bring the romance back to baby making, right from your smartphone, with little nudges via push notifications that sync to the female's fertile window. All this in the effort to take the "effort" out of the time crunch of having a baby, especially for those busy, dual-income couples postponing family building to their late 30s or 40s.
In the United States alone, 7.3 million people are affected by infertility according to the U.S. Centers for Disease Control and Prevention. The Mayo Clinic also reports that the average sperm count for a man in his 30s has decreased by 26 percent and 40 percent of women are having their first child by age 30 or older.
Age is not the only factor that causes fertility problems. Other reasons include being overweight or underweight, smoking, excessive alcohol consumption, poor nutrition, physical inactivity and stress.
"There are many tools and apps that help women track their fertile window and cycle, but what didn't exist was a tool that focused jointly on the both male and female fertility. We wanted to create a fertility tool that would help them work together to conceive," said Udi Alroy, CEO and founder of Fruitful Way. "The Fruitful Way app helps couples actively be involved together in the process, giving equal responsibilities to both partners so they are working as a team to conceive a child. We have found this tool can help alleviate a lot of stress and pressure that is counterproductive to getting pregnant. Fruitful Way eliminates the guesswork and gives a game plan to the couple that is achievable by using natural methods to get pregnant."
But more than romantic nudges to the man that are timed to the female's fertility window, the Fruitful Way app also encourages couples get on the same page to avoid other pitfalls of infertility with healthy recipes, advice on what nutritional supplements can help as well as exercise and relationship stress relieving tips.
"The Fruitful Way app made it clear to me that tracking my fertility cycle and having sex during certain windows of time with my husband was only half of the equation," said Ornit Egosi, who lives in Tel Aviv. "The app gave us guidance on what nutrition was best for us and our budget, and also what dietary supplements we should be taking to improve our chances of getting pregnant. Best of all it made us work as a team and within nine months I was pregnant at age 41."
The Fruitful Way app provides a Continuous Fertility Game Plan that helps couples share equally in the responsibility of boosting their chances of getting pregnant with proactive four-part system that includes: free assessments to determine fertility potential based on a clinician-developed algorithm, nutrition plans, stress reduction tips, ovulation tracking and romantic, relationship-building push notifications. The app also personalizes fertility nutritional supplements for both the man and woman and gives the option to ship monthly supplies so they can conveniently take them together as part of the program. Fruitful Way app can be downloaded for free in Apple's iTunes store. Learn more at http://www.fruitfulway.com.
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