CST: 20/10/2016 19:32:17   

Mode Media Fuels International Growth With European Platform Launch

240 Days ago

New Social Platform mode.com With Direct-to-consumer Mode Video Streaming Player Delivers Curated Professional Lifestyle Content to Consumers

Mode CEO Samir Arora presents Keynote Speech on "The Future of Smart Content on Mobile" on Wednesday 24th February at Mobile World Congress in Barcelona, Spain

BARCELONA, SPAIN --(Marketwired - February 23, 2016) -  Mode Media, a top 10 US media company with 144 million unique users a month and 400 million users worldwide*, announced today at Mobile World Congress the availability of its consumer social platform, Mode.com in Europe, starting in UK and Germany. Mode Media is 13th in the Top Mobile media companies in reach, with 84 million unique mobile users monthly, up from 82 million one year ago (December 2014). Mode reaches 45% of mobile users, nearly 1 in 2 people using mobile devices. Mode.com has grown from zero to 45 million owned & operated users a month since it launched in the US, with 9 million O&O mobile users.

Mode.com is a social networking platform that is used to curate the best content on Mode by professional editors combined with Mode's content algorithm technology that customizes a user's feed to deliver personalized content and video that informs, inspires and entertains. Creators can upload video and create content stories on Mode, with the opportunity to reach new audiences and fans. Users can follow more than 10,000 creators across Mode's independent ecosystem to discover the best professionally curated stories on the web. Consumers in the UK and Germany can now enjoy localized versions that include locally produced original content.

"Bringing a new Mode experience to audiences in the UK and Germany is an exciting milestone for us, said CEO and founder Samir Arora. "With Mode now reaching one in two mobile users, our focus is on bringing users, creators and brands across the globe the best experience on any device."

Michael Palka, President and COO, Shefinds Media said, "Our mobile business has experienced rapid growth in recent years. Mode has been with us every step of the way as they continue to evolve their mobile ad products, delivering ROI without sacrificing user experience."

"We're delighted to bring the Mode social platform to users in the UK and Germany," said Jane Loring, General Manager, Mode Europe. "Through Mode's native feed and direct to consumer video streaming, our ability to help creators and brand advertisers reach new audiences takes a great leap forward today."

Samir Arora is a keynote speaker at Mobile World Congress in Barcelona, Spain on 24th February where he will present on "The Future of Smart Content on Mobile" at the 'Digital Media' track at 4FYN at the conference. Arora will be showing a sneak peak preview of shows in development from Mode Originals, Mode's video production group. Mode has streamed 1.8 billion videos in less than a year since launch and has created the first hit digital series "100 Years" to cross over 300 million views.

*comScore December 2015

About Mode Media

Mode.com is an owned & operated social networking platform where creators can upload videos and build content stories. Content on Mode is curated by professional editors and distributed in user feeds-personalized by the Mode content algorithm technology. In less than one year, Mode has grown from zero to 44 million unique monthly users, and crossed over 1.8 billion streamed video views.

Mode Media, a top 10 U.S. media property with 144 million** unique users a month and 220 million*** unique users worldwide, was founded in Silicon Valley in 2004 with a simple, yet powerful idea-to help people discover relevant content by combining the power of human curation of premium content with technology that distributes the right content to the right people at the right time. Today, Mode Media is building the largest independent premium video and content platform for creators powered by distribution and streaming technology that delivers targeted native videos, content and branded entertainment at scale in real-time.

  • **comScore Multi-Platform, December 2015
  • *** comScore Desktop only, December 2015 

For additional information regarding Mode Media, visit http://corp.mode.com/

Contact information:
Mode Media
650-244-4000, ext 254