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LIVINGSTON, NJ --(Marketwired - February 17, 2016) - Med Ad News, the leading pharmaceutical business and marketing publication, introduces two fresh categories and enhanced voting process for the 2016 Manny Awards, celebrating the best in pharma and healthcare advertising. The black-tie gala event will return to the breathtaking views of Pier Sixty in New York on April 21, 2016.
This year will feature two brand new award categories: Best Managed Markets Campaign and Best Point-of-Care Campaign. The Manny Awards have a longstanding reputation for being very selective in their award categories, favoring a limited lineup of key awards and naming three finalists and one ultimate winner. Brand Director Daniel Becker explains, "Healthcare and the Wellness environment are increasingly influenced by the role both payers and patients play in therapies, changing the way brands must communicate their messages. Med Ad News recognized this with the addition of our Health Outcomes column and increased DTC and DTP coverage. As the model continues to evolve, so do the Manny Awards and these two new categories of innovative campaigns are deserved of recognition."
In addition, the Manny Awards announce the introduction of live jury deliberations as a 2nd tier to the voting process surrounding the creative award categories. The tier 1 process of inviting delegates across all eligible healthcare communications agencies to vote across all category entries will remain a vital step in the process. This accounts for hundreds of eligible voters casting up to three votes per category. The resulting sample size provides a pool of highly qualified selections serving as finalists for each category. The 2016 Manny Awards will reflect a 2nd tier including jury deliberations of those finalists, resulting in this year's winning campaigns.
"In 2015, we piloted a program virtually, inviting some key creatives to vote from the pool of finalists only," detailed Becker. "What we found was that while the results supported our longstanding democratic voting process, a 2nd level of review more clearly defined the components of a winning campaign. We're very excited to take this a step further with our live jury for the 2016 Manny Awards."
Final submissions continue to roll in and will be accepted up until voting is launched in early March. Winners will ultimately be revealed at this year's Manny Awards and covered extensively in the 2016 Healthcare Communications Agency issue of Med Ad News, which continues to serve as the definitive healthcare marketers reference for identifying agency partners.
Med Ad News thanks this year's sponsors, including platinum sponsor McCann Health as well as gold sponsors TheBloc, Concentric Health Experience, Dudnyk, Fingerpaint, Guidemark Health, and Intouch Solutions.
About the Manny Awards
For more than 25 years, the Med Ad News Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to join Med Ad News in honoring winners in a range of award categories.
Med Ad News
The pharmaceutical industry's publication of record for more than 30 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers -- comprising corporate executives as well as marketing, sales, and product managers -- receive Med Ad News. Med Ad News is a publication of Outcomes LLC. For more info, visit www.medadnews.com
About Outcomes LLC
A marketing and media company built to quench the evolving consumption habits of B-to-B audiences, Outcomes LLC focuses on the needs of its customers to achieve both their short-term and long-term objectives, creating a healthy environment for individuals, organizations and the markets it serves, via industry respected media, leading events and content marketing services. For more info, visit www.outcomes-marketing.com.
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