CST: 30/05/2016 09:29:16   

Eastwick Launches Healthtech Practice to Support Booming B2B and B2C Health Market, Partners With Launchpad Digital Health

96 Days ago

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - Feb 24, 2016) - Eastwick, an award-winning tech-focused communications agency, today announced the official launch of Eastwick's healthtech practice and its partnership with Launchpad Digital Health, seed investor and next generation digital health tech accelerator, to bring integrated communications support to its portfolio companies across the B2B and B2C digital health technology landscapes.

According to Launchpad Digital Health, in 2015 venture funding for digital health companies exceeded $4.5 billion, an all-time high. The market also saw almost 270 transactions, each raising at least $2.0 million in venture funding in 2015, with more than half of those occurring for California-based digital health companies and more than one-third for San Francisco Bay-Area based companies.

"We've had our eye on the rapidly expanding healthtech market and have been working behind the scenes to setup the right team of experts to support it," said Heather Kernahan, president of Eastwick. "With funding for digital health companies among the fastest rising in the tech industry, we felt it was the right time to take our investment in healthtech to the next step in order to better service our clients within the space."

Eastwick's healthtech practice is led by senior vice president of client services, Karen Clyne, who joined the agency in October 2013 and brings more than 15 years of experience working with brands ranging from disruptive startups to Fortune 500 companies. Over the past year, Karen has been working to establish key partnerships with various companies in the digital health landscape including Launchpad Digital Health, Limelight Health and Zipari.

The partnership with Launchpad Digital Health enables its portfolio companies to access Eastwick's communications expertise in raising visibility, increasing brand awareness, building relationships with media and influencers, attracting top talent and engaging investors with a clear and concise brand message.

"We are here in the heart of the digital health startup ecosystem and Eastwick is now a trusted partner. They not only have deep understanding of the nuances within our ecosystem, but also show prowess in pairing that understanding with actionable insights and integrated strategies," said Fred Toney, co-founder and chief executive officer of Launchpad Digital Health. "Having Eastwick by our side offers each of our portfolio companies a competitive advantage absolutely essential for businesses at such a critical stage of growth."

To learn more about Eastwick's healthtech practice, please reach out to healthtech@eastwick.com.

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About Eastwick
Hi, we're Eastwick: a technology-focused communications agency, here to help. With deep Silicon Valley roots, we are geeky and breathe tech every day. We're eager to tell the world your stories - from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer. We bring together public relations, content, social media, advocacy, creative services, and research and insights to help some of the world's biggest brands - and emerging leaders - create high-impact communications strategies. We are tech communications. We get you. We get you noticed. We get you results. Learn more at www.eastwick.com and www.linkedin.com/company/eastwick, plus follow us on Twitter and Instagram @eastwickcom and facebook.com/eastwickcom.

About Launchpad Digital Health

Launchpad Digital Health is a focused next generation seed+accelerator providing more capital, more time and more intensity for its portfolio companies and their founders. Each company accepted into the program receives: 1) more capital, in the form of up to $500,000, 2) more time commitment, in the form of a one-year program co-located with Launchpad Digital Health's management team alongside other startups in digital health and technology sectors, and 3) more intensity, in the form of weekly ongoing engagement with Launchpad Digital Health's founders, partners and mentors as critical business decisions are made continuously with advisors assisting all along the way. The founders of Launchpad Digital Health have funded and operated many companies throughout the healthcare and technology sectors, including digital health companies, over the past two decades. For more information, visit www.launchpdh.com.