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LONDON, UNITED KINGDOM--(Marketwired - Jan 27, 2016) - BigTime, a leading mobile marketing firm announced today that it has inked a milestone 2-year general framework agreement with MTN Group covering 20 MTN OpCos/carriers in Africa, Europe and the Middle East.
The mobile marketing firm has signed an agreement with MTN Group for the provisioning of Mobile Subscriptions & Value Added Services. The business mix of such interactive mobile marketing services covers the spectrum of text alerts, Smart Apps and Marketing Promotions that provide BigTime the global potential reach to an audience of more than 233 million MTN subscribers.
Dimitris Papazisis, Chief Executive Officer of BigTime said, "We have entered a very mature stage of our global business, capitalizing our solid track record and relationships in diverse geographies. Our General Framework Agreement with MTN Group comes to seal our momentum for the next 2 years and in one of the most interesting emerging markets - Africa. Of course the additional opportunity that this agreement gives us in the Middle East and Europe adds value to our existing footprint."
BigTime is a leading mobile marketing boutique firm, providing innovative 'mobile marketing' products and services. BigTime is a global provider of innovative mobile marketing products and services. It creates entertaining and involving campaigns for mobile network operators and media groups; stimulating the dialogue between the user and the mobile carrier. BigTime campaigns attract more subscribers, generate revenue and promote loyalty to network operators. The generation of detailed usage data that BigTime produce helps operators to accurately quantify the effects of their mobile marketing campaigns and profile their customers. The result is users who get more out of their mobile phones - and operators who feel more in tune with their subscribers. Comprising top-notch industry professionals with the experience and insight required to devise mobile marketing programs that make a difference, BigTime supports mobile operators throughout the marketing lifecycle - from program design through implementation to campaign analysis.
About MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN." As of 30 September 2015, MTN recorded 233 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.
For more information, visit www.BigTimeprojects.com or @BigTimeGroup